9LAM · Rooted in the mountains, open to everyone

Choose what you live by.

If you could wish one word for everyone, which would it be? Choose yours, and carry it with you.

The ascent

Every tower is built
one stone at a time.

So is a person.

“The tower of nine storeys rose from a (small) heap of earth; the journey of a thousand li commenced with a single step.”

Lao Tzu, Tao Te Ching

Nine words

People have always tried
to name what is worth living by.

Here are nine. Choose yours.

Choose what you live by

Which words would you wish everyone lived by?

Choose five. Each one lays a stone in the tower. There are no right answers here, only yours.

0 of 5 stones laid

“Act only on that maxim whereby thou canst at the same time will that it should become a universal law.”

Immanuel Kant, Fundamental Principles of the Metaphysic of Morals

Manifesto

What we try to live by

  1. None of us is born finished.
  2. We try to keep our word, especially the small ones.
  3. We stand beside those who cannot stand alone.
  4. We respect ourselves, and every person we meet.
  5. We do not need to shout.
  6. Like the old towers of our mountains, we would rather shelter than conquer.

“If it be not fitting, do it not. If it be not true, speak it not.”

Marcus Aurelius, Meditations

The collection

Carry the word you chose.

Each piece carries one word: a quiet reminder to yourself, not a claim over anyone. Made to order, with care.

Calm and steady. Silver, bone and steel on black and white.

Visit the shop

Shown on invisible mannequins. Hover or tap a piece to see the other side. Pieces marked “Coming soon” are not in the shop yet.

Roots

Rooted in the Caucasus.
Open to everyone.

Mountains

In Chechen, lam means mountain. Mountains teach patience: they do not hurry, and they do not fall.

Ancient towers

For centuries, Vainakh stone towers sheltered families and valleys. They were built to protect, not to conquer.

The kinjal

Worn in its sheath, the kinjal stands for honor and the duty to protect. A promise, never a threat.

Nine stars

Nine stars crown the 9LAM emblem: a small reminder to begin again each day, and to stay true to what you chose.

Nine stars. Many paths.

You are welcome here.

New pieces and a few quiet words, now and then. No noise.

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